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Facts · Guess the stat

How well do you know survey methods?

Guess the real numbers behind how surveys work, see how everyone else guessed, and get the source.

Guess the statOne tap · see how everyone guessed

In what year did Nielsen begin its television ratings surveys?

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about 80%

About what share of responses can an SMS or text-message survey collect within 2 hours of sending?

Text-message surveys tend to get very fast responses compared to email or mail surveys.

Source: Online survey research (via Wikipedia) (2020) en.wikipedia.org

about 71%

In a Guatemala field study, switching from paper to mobile data collection cut costs by about how much?

Mobile data collection eliminates printing, travel, and manual data-entry costs.

Source: Online survey research (via Wikipedia) (2015) en.wikipedia.org

1838

In what year were questionnaires first pioneered as a research tool, by the Statistical Society of London?

The humble questionnaire is nearly two centuries old as a formal research method.

Source: Survey history research (via Wikipedia) (2020) en.wikipedia.org

What people think about survey design, methods and the technology behind polling

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What's the most annoying part of taking an online survey?

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Which survey format do you prefer answering?

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What would make you finish a long survey?

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How does SurveyHack.com work?

Each question asks you to guess a real number about survey design, methods and the technology behind polling. After you answer you see how everyone else guessed, then the real figure and where it comes from.

How is the daily round scored?

Four stats and one opinion poll. A correct guess earns 100 points plus up to 50 for speed, with a combo bonus for answers in a row. The range next to the right answer earns 40. Opinion polls earn 25 for having your say, and nailing every stat adds 150.

Where do the numbers come from?

Every stat links to its source, such as government statistics agencies, research organizations and industry groups. Figures are checked against the source before they go live.

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