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Survey facts & stats

5 sourced facts about survey design, methods and the technology behind polling, each with the context behind the number. 4 more are in today's round and appear here after it closes.

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Going deeper

Online survey research made up about what share of global market-research data-collection spending in 2006?

Answerabout 20%

Online surveys have grown dramatically since, now dominating market research spending in many countries.

Source: ESOMAR (via Wikipedia) (2006) en.wikipedia.org

Telephone surveys have been used as a research method since at least which decade?

Answerthe 1940s

Phone surveys became a dominant method for decades before response rates began declining.

Source: Survey history research (via Wikipedia) (2020) en.wikipedia.org

Expert level

In a Guatemala field study, switching from paper to mobile data collection cut costs by about how much?

Answerabout 71%

Mobile data collection eliminates printing, travel, and manual data-entry costs.

Source: Online survey research (via Wikipedia) (2015) en.wikipedia.org

In what year were questionnaires first pioneered as a research tool, by the Statistical Society of London?

Answer1838

The humble questionnaire is nearly two centuries old as a formal research method.

Source: Survey history research (via Wikipedia) (2020) en.wikipedia.org

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